Key Takeaways:
- This investment accelerates L’Oréal’s strategy to scale and lead in one of the world's fastest-growing beauty markets.
- Innovist’s digital-first brands naturally complement L’Oréal’s existing portfolio, bringing high-performing science-led products specifically tailored for Indian consumers.
- The agreement retains Innovist’s founding team's expertise and entrepreneurial spirit.
L’Oréal to acquire a majority stake in Innovist, a leading personal care house of brands.
WHO: Founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist is one of the fastest-growing science-led and digital-first personal care companies in India. Behind rising popular brands such as Bare Anatomy and Chemist at Play, Innovist is built on a commitment to clean formulations and transparent ingredients, supported by its strong in-house research ande development and manufacturing capabilities. Innovist’s popular skincare and haircare products are available across its direct-to-consumer platforms, major e-commerce and quick commerce channels, and nationwide offline retail partnerships.
For over 115 years, L’Oréal, the world’s leading beauty player, has had a broad portfolio of 40 international brands and more than 95,000 committed employees. In 2025, the Group generated sales amounting to €44.05 billion. With 22 research centers across nine regional hubs around the world and a dedicated Research and Innovation team of over 4,000 scientists and more than 8,000 Digital, Tech, and Data talents, L'Oréal is focused on inventing the future of beauty and becoming a beauty tech powerhouse.
WHY: Innovist’s digital-first brands naturally complement...
